OK. So you babes are just gonna have to trust me when I say that however amazing this collection looks in pictures (and my god, does it look amazing!) it’s tenfold that in real life! This, the new collection from Daughters of Simone, is truly the Dawn of New Age. Take all your preconceptions about wedding dresses and (much like the patriarchy!) throw them out the window. Open your mind to what you truly want to wear, how you want to be seen, and I’d bet good money this collection delivers a look that fits the bill, and then some!

Like all necessary risk-taking and boundary pushing, this collection didn’t necessarily come easy, but ladies it. has. arrived. And we, for one, cannot get enough! Laura and I hung out with the DoS girls earlier this year, and not only was it an absolute privilege to see their previous and new collections in reality (the detailing, the fluid movement, the way the light caught their carefully crafted fabrics… YOU GUYS!), but Brit and Ash are a wonder in their own right; those girls have fire! Passionate, badass, painfully cool, and yet also wonderfully in touch with their feminine energy, so open and warm… It’s safe to say they pour every ounce of themselves, and so much love into their work and designs.

If you wear a DoS gown, you’re wearing a labour of love, a legacy.

Dawn of a New Age is inspired by the defiance and collective shift of the feminine we’ve seen globally over the last year. As such, the pieces are named after ground-breaking female artists: from Alicia Keys, with her confident make-up-free movement, to Erykah Badu who, frankly, is one of the most badass female icons on the planet!

So without any further ado… Ladies, ‘unlearn’ everything you thought you knew about bridal wear, and join us in raising your fist to the air, because Daughters of Simone are….

‘CREATING WHAT YOU WANT TO WEAR, WHAT YOU WOULD NEVER HAVE THE BALLS TO WEAR, WHAT THEY WANT TO SEE YOU IN…

PROUD AS HELL AS YOU MAKE THE WALK’ 

 

The Abbott

IT STARTS WITH INSPIRATION; A SLEEVE, A HARDENED LOOK, CONFRONTATION IN HER EYES, A SKIRT THAT SNAGS THE WOOD FLOOR AS SHE GOES…

THEN YOU PUT THOSE THOUGHTS AND VISIONS DOWN ON PAPER, GRAB A PENCIL WITH A GOOD ERASER, PUT THE MUSIC ON, LIGHT THE CANDLES, POUR THE WINE, GET INTO A GOOD SPACE WITH YOURSELF AND AWAY YOU GO

The Badu

IT’S CREATING WHAT YOU WANT TO WEAR, WHAT YOU WOULD NEVER HAVE THE BALLS TO WEAR, WHAT YOU WANT TO SEE THEM IN…

PROUD AS HELL AS THEY MAKE THE WALK

Elsley Bells & The Hendrix

WE BEGAN DESIGNING ‘THE DAWN OF A NEW AGE’ COLLECTION WAYYY WAYYY BACK IN DECEMBER OF LAST YEAR.

THIS COLLECTION WAS ALL HEART, WITH PLENTY OF RE-DRAFTING, DOUBT, AND RISK

The Franklin

ARTISTICALLY WE WERE INSPIRED BY THE DEFIANCE ILLUMINATED BY THIS GENERATION IN THE LAST YEAR…

The Gaga

WOMEN HAVE BEEN CUTTING THEIR HAIR, HITTING THE STREETS WITH BOOTS AND SIGNS, AND EXPERIENCING A BURST OF POWER THAT THEY, AND NONE, HAS EVER SEEN EXCEED THIS FAR IN ALL OF OUR HISTORY

The Keys

IN THE DEPTH OF SUCH A MOMENT, WE WANTED THE PIECES TO FEATURE LOTS OF SEAMS, TEXTURES, AND ADD-ONS TO TAKE ON A SPIRIT OF ARMOR AND PRIDE

The Mosshart

IT WAS ALSO THE FIRST TIME WE GOT TO PRODUCE AND DESIGN THE CLOTHE OURSELVES; CHOOSING THICK ROPE TRIMS, BRASS SEQUINS, BOLD LACE APPLICATE, PEARLED BUTTONS, AND PLEATING.

EACH PIECE WAS SCRUTINIZED FOR FIT, EXAMINING EVERY SQUARE INCH WITH A FINE TOOTH COMB, WITH SOME GOWNS GOING THROUGH UP TO 7 REVISIONS THROUGHOUT THE TEN MONTH PROCESS

The Ophelia

WE’VE ALWAYS BEEN ABOUT WOMEN WHO INSPIRE US TO LEAD A LIFE BEYOND WHAT IS SHOWN OR KNOWN.

IT SEEMS THAT DEVOTION HAS ONLY BEEN FURTHER REINFORCED IN THE LAST YEAR

The Stevie

THE FUTURE IS OURS TO CHANGE, TO CREATE, AND TO FORCE THROUGH.

DAUGHTERS OF SIMONE IS ALL ABOUT THAT.

– ASH & BRIT CASTANOS

Shop this and their previous collections on Daughters of Simone website, and you can find their UK stockists here.

The Line Up

Dresses: Daughters of Simone 

Model: Leah P Bradley

Photography: Randi Kreckman + Michelle Larmand



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