It’s that time again, the hottest style-focused wedding fair in the UK, Most Curious has launched its London 2018 show dates and today the country’s biggest independent creative bridal event is launching the date of its Norwich fair here on Festival Brides. This year the shows are even bigger, have a new website, the core team has doubled, Norwich included, and will feature new exciting additions.
A Festival Venue….
Most Curious decided to launch this date with sponsors Festival Brides because the big news for Norwich is there is a new festival wedding friendly venue for the show. Out in The Firs in the magical Norfolk countryside is The Fire Pit, a large, bohemian, free spirited wedding venue and home of the coolest, twinkly festoon-light-lit industrial warehouse in the East, and that’s where MC Norwich is going to be setting up camp on 25th March 2018!
A Festival Vibe….
With a total of over 60 of the creme de la creme of creative East Anglian wedding suppliers, plus a festival feel with food stalls, live music, catwalk shows and inspirational installations, we’re delighted to be going a little more industrial and outdoorsy to evolve, refresh and reboot our Norfolk show.
In the Norwich event a perfect meeting of East Anglia’s boho minds has been found. Under the umbrella of the wider Most Curious team, the show itself is headed up by Penny Baldry, girl boss of the festival brides’ dream hire and styling company The Little Lending Company. And now with this new fresh venue for the show, hosted by the macrame draped, hazel-wood bending, yoga loving, sister duo Rachel and Sarah who run The Fire Pit – the sights are set on the ultimate festival brides friendly show to date!
A Hippy Chic Launch Shoot….
With a brand spanking new set of campaign images shot by Esther Bellepoque, which were created to not only capture the spirit of Most Curious and its audience, but to also predict what’s to come in the world of weddings over the next year or two.
This year our shoot channels a modern Haight Ashbury vibe, a 2018 take on hippy chic, a little bit of Peace, Love and Understanding, with patterned 70s style dresses from new brand Radish, soft, plain linen shapes from Fool Dost, slip dress layering from Velvet Johnstone, and bridal friendly psychedelic patterns from Margaux Tardits from The Mews Bridal. And, of course, we wouldn’t be a fashion led show if we didn’t style our 2018 bride in sheer and polka dot ankle socks or daisy bead embellished knee highs by Lirika Matoshi, with suede powder blue block heels would we?
Alongside the hippy leanings, the overall style concept was actually quite slick and architectural, seen in the simple forms of Fiona Sheward’s dress and Ritual Union’s graphic choker-ed gown, slicked hair by Zara at Portraits Bridal and pared back sheeny make up bySamantha Falcone.
It was a look first talked about for the flowers, guided by floral force Hazel Gardiner Design. We didn’t want to replay the trend for huge, wild over flowing bouquets, but stripped it away to clean shaped, single colour or colour block blooms, for more of a stylised feel, placing the flowers in perspex boxes like little art forms, or pinning single stems in pockets and around her head.
Heck, even in an actual peace sign to really bring it back full circle to the hippy motif. A scandi style white oiled, white oak table and chair from De La Espada also brought a simple but refined feel to the proceedings. Isobel Bakes’s incredible cake was also commissioned to be in one white block, and sculptural in feel, with slick flower power magic, also seen in the white daisies on AM Faulkner’s veil and Clara Francis’s beaded head piece.
These ideas will transfer into the Norwich show styling for 2018, something Most Curious has become known for and we’re ready to raise the bar after our PINKTOPIA explosion of 2017. The team are also in talks with Festival Brides about some collabs that will be going on between the two brands at the event too, so stay tuned!
LONDON SHOW 2-4th MATCH 2018
The Old Truman Brewery, 91 Brick Lane, London, E1 6QR
NORWICH SHOW 25th MARCH 2018
The Fire Pit Camp, The Firs, Wendling, Nr Dereham, Norfolk, NR19 2LT
The Line Up
Photographer: ESTHER BELLEPOQUE
Hair: PORTRAITS BRIDAL
Make Up: SAMANTA FALCONE
Model: CAROLINE AT MOT MODELS
Flowers: HAZEL GARDINER DESIGN
Cake: ISOBEL BAKES
Styling Assistants: ANN-MARIE FAULKNER and CLIONE BOUILLON
Dresses: RITUAL UNIONS, RADISH, FOOL DOST, MARGAUX TARDITS at THE MEWS BRIDAL, VELVET JOHNSTONE, FIONA SHEWARD
Veils and Accessories: FLORENCE & DOT / AM FAULKNER
Socks: LIRIKA MATOSHI
Shoes: ANCIENT GREEK SANDALS and AYEDE
Earrings: LENNIE BEARE
Beaded Head Piece: CLARA FRANCIS
Furniture: DE LA ESPADA