MOST CURIOUS, the wedding show for the style-savvy couple (that’s you, no?) has released it’s dates for 2016: 12th – 13th March in the Truman Brewery and 20th March at St Andrews Hall, Norwich. The shows’s aim is to unite free and forward thinking couples who love design, fashion and beautiful things, with the most free and forward thinking suppliers with their finger on the pulse and creativity in their hearts.

To promote the show, the MOST CURIOUS team always puts together an exciting, trend-predicting set of campaign images and the 2016 look, shot by Natalie J Weddings, doesn’t disappoint. We will be featuring the campaign shoots later on today but in the meantime, we thought we’d have a little chat with founder Becky Hoh-Hale on the looks she has incorporated into the campaign and how that relates to next year’s top trends. She has also given us the FIRST reveal of some of the beautiful behind the scenes shots by Cinzia Bruschini. Le Swoon!

MOST CURIOUS is a wedding fair you do not want to miss and these behind the scenes shots prove it! Get the date into your diaries fine people! And if you are a free and forward thinking exhibitor, you can apply for the show up until the closing date of this weekend.

Over to the gorgeous Becky Hoh-Hale….

With the shoot, we knew we had to represent current lifestyle trends as well as bridal trends, now and beyond, because that is what the show is all about – bringing couples’ everyday love for the cool, for great style, design and fashion that they already pepper their lives with, into their big day.

That’s why we didn’t massively think, right, what’s hot in the world of weddings – we thought, what are loving right now in general in all aspects of life?

That meant channeling things we had and wanted in our homes, things we were seeing in fashion and lifestyle mags, current obsessions, and not getting too bogged down by the Wedding word. 

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You can not go far in the design and fashion world without seeing pastel colour blocking right now, so that was a must. As well as peg boards and graphic and ethnic prints, tasseled wall hangings, succulents (of course!) macrame hanging baskets but with the colours TURNED UP, rather than washed and muted out. 

These is all things we are loving anyway, not just for weddings, and that’s a big part of the show’s ethos to bring the cool lifestyle trends into a wedding setting, something we know our audience connects with. These are couples who know what they like aesthetically and don’t want to compromise just because it happens to be a ‘formal’ event. 

We had an amazing team this year as well – all the winners of the bridalNEXT! section of the show.

This is our initiative and platform for up and coming designer makers who want to break into the wedding industry. So they have to be a business or maker set up less than three years a go and the price point of the stand is actually a little lower.

This year our’s winners were chosen by Rock n Roll Bride and include photographer Natalie J Weddings, Dress designer Velvet Johnstone, Milliner and Accessories designer AM Faulkner and Stationer Oh Squirrel

So as a team, we talked about the above things and knew that we were bang on, because they all said these were themes they thinking about in new collections anyhow so it was great to all be on the same page and include some brand new designs and ideas on this shoot. 

Between us, this team have Malaysian, Chinese and Phillipino heritages so we went with a little South East Asian influence this time through the on-the-floor-barefoot poses, oriental-style hair pieces, temple style flower garlands, and batik-esque fabric prints. We also felt like it was definitely time to embrace a bride of colour and ethnic ideas in the styling. So many of our brides love travel or are indeed of mixed heritage themselves so we knew it was something we wanted to represent, with the styling and our beautiful model Tiger Lily from Anti Agency

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We felt that Oh Squirrel’s signature sashes could be incorporated into vertical banners, again reminiscent of temple hangings, and tied around the bouquet, which we envisaged sparking off a whole new trend in itself. She also created the beautiful table plan, menu cards, place names that show calligraphy, marbling and heritage patterns. TICK TICK TICK! 

Velvet Johnstone was hitting it out the park with all the bridal trends we can see coming up, with t-shirt tops, separates, sheer skirts and jumpsuits. Simple shapes with moments of incredible embroidery, lace and tulle craziness. What can we say, we feel so in tune with her brand that she’s basically family! 

We also included gowns from Most Curious 2016 sponsors Belle & Bunty’s brand new collection, because, well – just look at them! Very much in line with Most Curious Brides…and inspired by 60s and 70s female rock musicians which is so of the moment it actually hurts (while looking incredible). 

Anne Marie Faulkner is truly one of our fave accessory designers and her pieces are sophisticated and beautifully made but always have a little edge and directionality to them, so a veil with bar beads in, a laser cut hair comb, a block-y, high Toque hat and even a geometric metal fascinator. Inspired! Geo shapes and prints will defo continue to reign and develop in 2016. 

Natalie J is a fashion photographer turned wedding ‘tog and her work is often bold and makes a statement, and we knew she could do wonders turning her fresh, impactful style to this brief to make these images truly jump off the page. 

We used the brilliant Hackney Potter for the crockery, for a great handmade, rustic vibe, in pastel shades, another must for 2016 table settings. Along with bronze cutlery from hire company Helene Millot Furnishings, along side a home-made pink blancmange – 2016 trend anyone! 

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Vervain Flowers travelled miles with the incredible garland hanging and floral arrangements in hot orangey, rich fruity colours, something we see in fashion photography a lot right now and expect to see filter through to the coolest weddings. 

Celeb baker Lily Vanilli brought the wow factor with her incredible colour blocked cake, with embedded palm leaf for extra ethnic vibes. Master macrame maker Frida Florentina went with the colour block brief to create the great electric blue knotted hanging basket, perhaps a new vibe for all your macrame lovers out there!

We went with Swedish Hasbeens for the shoes, for that free-spirited folk-y look we know our brides love, with a little nod to oriental with such a high blocked shape.

Eclectic Eccentricity supplied the jewellery, with natural stones in all the right hues of the looks, a rocky druzy stone bracelet matched the hanging basket tone on tone and brass and turquoise beads shone against our sea green colourama.

Portraits Bridal provided the amazing hair and make up, relishing the bridal-does-contemporary brief that they are all about too! So big brows and pinky lip colours were the order of the day, with emphasis on street style ‘real girl’ make up rather than anything overly bridal. They added touches like a crimp to Tiger Lily’s down do and 90s style braiding, for a little edge, as well as slightly more traditional high bun up-do to reference and compliment our oriental styling. 

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We were also super lucky to have InstaWedding to come and film our antics, they make the cutest, cinematic wedding vids as well as wedding photographer too! 

Most Curious Wedding Fair promo shoot teaser from Insta Wedding on Vimeo.

This is also the first look at the behind the scenes with the bridalNEXT winners video by instawedding too!

Most Curious promo shoot – behind the scenes!! from Insta Wedding on Vimeo.

A Most Curious Wedding Fair will be taking place at The Old Truman Brewery in Brick Lane, London on Saturday 12th and Sunday 13th March 2016 from 10.30am-5.30pm and at Andrew’s Hall in Norwich on Sunday 20th March 2016 11am-4.00pm.

We will be sharing the full campaign shoot by Natalie J Weddings in all it’s glory on these festival pages this afternoon so please don’t go to far.

The Line Up

Behind The Scene Shots: Cinzia Bruschini
Stationery & Sashes: Oh Squirrel
Accessories: Ann Marie Faulkner
Bridal Gowns: Velvet Johnstone & Belle and Bunty
Flowers: Vervain Flowers
Cake: Lily Vanilli
Macrame Hanging Basket: Frida Florentina
Crockery: Hackney Potter
Jewellery: Eclectic Eccentricity
Hair & Make Up: Portraits Bridal
Model: Tiger Lily from Anti Agency
Shoes: Swedish Has Beens
Film: Insta Wedding

Campaign Images (to follow!): Natalie J Weddings


Wedding beauty on its way!

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